For this campaign, I partnered with Ciele to produce a visual story that highlights the brand’s signature blend of performance, comfort, and contemporary design. Shot in real boreal forest cold-weather conditions, the imagery focuses on authentic movement, technical detail, and the energy of outdoor endurance. My goal was to translate Ciele’s commitment to innovation and community into a cohesive visual identity — one that feels both aspirational and grounded in real athletic experience. 

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Talent : Marty St-Pierre, JET, Geneviève Laliberté, Jama Joachim, Lucie Nguyen

Producer : Félix Burke

Photographer : Félix Burke

Ciele : Dan Marrett

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Shot on location in Mont-Tremblant and Quebec city

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Images used for social and web campaign as well as trad campaign in the form of wheatpasting and billboard

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Ciele cold weather